Every November is Black Friday season! This is the season for patrons who have waited all year to get the...
Ever came across an e-commerce store where you saw an item you liked only to see it’s on a limited...
Imagine this: You want to build a swimming pool in your home. But there are some lingering questions on your...
Corona rocked everybody hard! Especially in the world of businesses; the negative impact cannot be highlighted enough. We can all...
Influencer marketing is really nothing new. It’s the rise in the popularity of social media, especially during the lockdown, that...
2021 looks a promising year for new businesses to emerge within Africa. The youthful population across Africa has endeared itself...
When it comes to marketing online, your competitors are NOT your enemies. Actually they could be the catalysts for your...
Since its acquisition by Facebook, Instagram has well and truly defined the relevance of social media in the marketing of...
Influencer marketing is rapidly growing. In Ghana the number of influencers have grown by huge margins over the last few...
LinkedIn has become a crucial tool in social media marketing in recent years. Contrary to popular belief as the boring...
Just like everyone makes New Year resolutions, it’s easier to set your brand on a good start if you have...
What do brands and herbal sellers have in common? Until you read this article your answer would have been 'nothing'....
Ghanaian rapper, Sarkodie is arguably one of Africa’s finest music brands. Aside his musical prowess which can be said to...
Late last year during a client pitch, the client popped the question, how are you going to use TikTok to...
In-person shopping at the mall, dining experiences at your favorite buzzing restaurant, events, seminars and conferences, banking at the banking...
In a recent conversation with Enoch Kabange, our CEO detailed what exactly a brand strategy is and why it is important...
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