Resources

Marketing has come a long way from traditional advertising methods. With the rapid advancements in technology, marketing strategies have taken...

Every November is Black Friday season! This is the season for patrons who have waited all year to get the...

Ever came across an e-commerce store where you saw an item you liked only to see it’s on a limited...

Imagine this: You want to build a swimming pool in your home. But there are some lingering questions on your...

Corona rocked everybody hard! Especially in the world of businesses; the negative impact cannot be highlighted enough. We can all...

Influencer marketing is really nothing new. It’s the rise in the popularity of social media, especially during the lockdown, that...

2021 looks a promising year for new businesses to emerge within Africa. The youthful population across Africa has endeared itself...

When it comes to marketing online, your competitors are NOT your enemies. Actually they could be the catalysts for your...

Since its acquisition by Facebook, Instagram has well and truly defined the relevance of social media in the marketing of...

Influencer marketing is rapidly growing. In Ghana the number of influencers have grown by huge margins over the last few...

LinkedIn has become a crucial tool in social media marketing in recent years. Contrary to popular belief as the boring...

Just like everyone makes New Year resolutions, it’s easier to set your brand on a good start if you have...