3 years ago we set out on a journey to build a marketing agency committed to growing the next generation of relevant brands, which we’ve achieved largely working with some very amazing local and international brands. But when we started iSupreme the plan wasn’t to be a marketing agency. It was to make it easier for businesses to grow. And offering marketing services was just one way, and the first step to achieving that.
Today we take it a step further with the launch of iSupreme 3.0, our effort to reposition into a technology marketing company. We are growing into a company at the intersection of marketing and technology.
iSupreme is evolving and we are re-orienting our offerings around a single mission – to help brands create deeper, better and stronger connections through technology.
iSupreme 3.0 also introduces more ways startups and small businesses can grow aside our core agency offerings by building an ecosystem of digital products and services that make it easier for businesses to connect with their customers through technology.
What does it mean for us to be a marketing technology company?
- Creating innovative marketing campaigns around exciting technologies that connect brands to their customers
- Helping tech brands achieve growth through our new growth-as-a-service offering
- Building tech products that help businesses do marketing conveniently and grow their businesses
- Creating an enabling and resourceful community for tech startups and startup founders
What are we unveiling?
We’re revamping our digital marketing agency offerings to four core services – Content, Influence, Experience and Growth (aka Growth-as-a-Service).
Over the past years we’ve experimented different ways to offer value to our clients. But we noticed a trend in the past months. That brands were no longer looking for just creative partner, but a growth solutions partner. A partner who can help them answer the tough business questions. How do we strengthen connections with our customers? How do we grow our sales? How do we acquire new users? How do we retain the ones we have. How do we stay relevant in this digital age? With new and emerging platforms, how do we appeal to younger audiences with different interests? How do we deliver engaging experiences for our customers?
This led us on a year long journey to discover how we can properly position iSupreme to better help our clients on their growth journey.
The marketing landscape is constantly evolving with new trends influenced by emerging technology and brands need to evolve at that pace to be able to reach and connect with existing and new customers. With our new offerings, we can help brands attract, engage and convert customers through content, influence, experience and growth activities at the intersection of technology and creativity. Find out more on the iSupreme website.
When we started iSupreme our initial positioning was “the marketing agency for small businesses”. We will later realise that a major challenge for small businesses in doing marking is money. They have very little capital to spread across product development, customer service, utility bills and hiring pushing marketing down the priority list.
iSupreme Pay was birthed to solve this problem by providing a fintech platform that let’s small businesses pay for their marketing on their own terms using a buy-now-pay-later model. With iSupreme pay, businesses decide how much they can afford to pay, how often they can pay and which payment method is more convenient for them. We plan to open up iSupreme Pay to other agencies and creatives in the future to make marketing more accessible to more small businesses. Find out more and join the waitlist on the iSupreme Pay website.
iSupreme for Startups
We are relaunching iSupreme for Startups — our startup community program— with a renewed focus; to empower the startups and founders building for the future through content, community and capital.
The new iSupreme for startups will provide relevant content on starting, running and growing a startup across our social, web, video and podcast platforms, community events, meetups and virtual sessions as well as various capital incentives that helps founders build their startups.
We will also work with B2B brands trying to increase adoption for their products/services to provide branded community experiences, content and offers to the engaged iSupreme for Startups community as part of our new Community-as-a-product offering. Find out more on the iSupreme for Startups website.
Refreshed Brand Identity
With a renewed direction comes a renewed identity. We refreshed our existing brand identity to reflect our new positioning as a technology company. This identity comes with a simpler yet ambitious tone, language and brand values, new brand colors and a vibrant gradient, a new font family and a unified identity system that establishes our position in the technology space yet distinguishes us from other conventional tech companies and marketing agencies.
How did we get here? The journey to iSupreme 3.0
The iSupreme story is one of constant evolution. That there are always new opportunities to explore, new boundaries to break and new innovations that help us grow the brands of the future. iSupreme started out as an event and media company started by a group of young and ambitious university students and steadily rose to become one of the fasting growing marketing agencies in Ghana working with top local and multinational brands.
iSupreme 1.0 (January 2017 – May 2019) – Formative Stage
Experimented different projects with focus on the youth across events, media, music and publicity. The experience in this period created our marketing foundation on how we can use social media and events to connect brands to their customers.
iSupreme 2.0 (June 2019 – June 2022) – Exploratory Stage
An integrated marketing agency with a focus on digital marketing, brand identity, brand experiential and advertising. Here we explored various strengths and niches in the marketing domain to understand where we should play and how we can win.
iSupreme 3.0 (July 2022 >>>>) – Growth Stage
A technology company with an ecosystem of products, services and offerings to help businesses grow and connect with their customers. This phase will see us harness largely the power of digital and technology to help brands position for the future.
As we grow, we’ll continue to explore more opportunities that brings us closer to our vision of creating a world where businesses are more connected to the customers and resources that help them grow, by continuously offering new and exciting valuable services and impactful products while growing a global team of dreamers and doers that are passionate about building a more connected future.
Welcome to the future!