Insights
Resources to help you gain deep understanding of various trends, best practices and strategies in marketing and technology to help you grow your business.
5 marketing tips to get more out of Black Friday
Every November is Black Friday season! This is the season for patrons who have waited all year to get the...
FOMO marketing strategy is super effective. Why are you not employing it?
Ever came across an e-commerce store where you saw an item you liked only to see it’s on a limited...
Buyer Personas: What are they and what do they mean for your African business?
2021 looks a promising year for new businesses to emerge within Africa. The youthful population across Africa has endeared itself...
Why a good competitive analysis could be the key to more sales for your business
When it comes to marketing online, your competitors are NOT your enemies. Actually they could be the catalysts for your...
New Year, New Brand: Creating A Marketing Plan For The New Year
Just like everyone makes New Year resolutions, it’s easier to set your brand on a good start if you have...
What Can Brands Learn From Herbal & Medical Sellers on Buses in Ghana?
What do brands and herbal sellers have in common? Until you read this article your answer would have been 'nothing'....
5 Tips Small Businesses Can Learn From Sarkodie To Grow Their Brand
Ghanaian rapper, Sarkodie is arguably one of Africa’s finest music brands. Aside his musical prowess which can be said to...
Distancing does not mean get distant
In-person shopping at the mall, dining experiences at your favorite buzzing restaurant, events, seminars and conferences, banking at the banking...
What really makes up a brand strategy?
In a recent conversation with Enoch Kabange, our CEO detailed what exactly a brand strategy is and why it is important...