What Can Brands Learn From Herbal & Medical Sellers on Buses in Ghana?

What do brands and herbal sellers have in common?

Until you read this article your answer would have been ‘nothing’.

But after sitting in a bus that plies the Accra – Kumasi road, we noticed the creative tactics the herbal and medical sellers who are characteristic of these long routes employ in selling their products to an obviously uninterested target audience and buyers.

We made a thread on twitter of 5 tactics brands can learn from these herbal sellers in growing their brands.

Take a read!

We were in a bus from Accra to Kumasi and the herbal medicine sellers on the busses that ply this route didn’t go unnoticed.

There’s something about how they went went about selling.

We put together 5 tips we think startup brands can learn from these herbal sellers.

A thread!

— iSupreme (@isupremegh) February 3, 2020

1. Capturing audience attention.

They start by talking about the things that matter to you first. Problems you’re likely to be facing on a daily, your health concerns. Note how they avoid talking about their products from the start. It’s all about what matters to their audience.

— iSupreme (@isupremegh) February 3, 2020

2. Establishing Trust

They gain your trust by talking about their own story (How the product helped them, and how their grandparents introduced them to it). What they stand for (promoting healthy living) and why they choose to sell that product.

— iSupreme (@isupremegh) February 3, 2020

3. Knowledge/Expertise

They further earn your trust by making known their knowledge and experience (mentioning botanical and traditional names of some herbs with reference to the Bible). The kind of people they’ve sold to, how many they sell and even the routes they sell on.

— iSupreme (@isupremegh) February 3, 2020

4. The use of Influencers

People are more likely to use a product when other users/influencers talk about it.
They ask people in the bus who have tried their products to share their experience and benefits they got from using it.
The use of authentic customer stories sell.

— iSupreme (@isupremegh) February 3, 2020

5. Customer Engagements & Interaction

Their presentations are very engaging as they make use of humor and very relatable context and language. They also engage the audience by asking questions, doing giveaways, challenges, and giving freebies to the winners of these challenges.

— iSupreme (@isupremegh) February 3, 2020

So there you have it. If you are looking for what brands and herbal sellers have in common there you go.

Inculcating these into your brand strategy will help grow your brand, develop an emotional bond with your audience and provide them with more value.

What other tactics have you also noticed with these herbal sellers? Kindly comment below.